When is Your Shoulder Season?
Not all destinations are created equal, and each destination is unique as to when it experiences its shoulder season.
Tools to Master Shoulder Season
Have you tried these tools in getting ahead during shoulder season?
Strategically position events during a low season to increase heads in beds initiatives while positioning the event as an exclusive, must-attend for the time period.
Hotel and dining discounts encourage tourists to visit while appeasing the locals, and all benefit from smaller crowds, shorter waits and quality service.
Encourage locals to be a tourist at home or plan a staycation to garner local participation for dining, lodging and attractions. This builds a customer base that will last all year.
Don't let the season's name get you down; rename the season according to your business goals. Find a novelty that matches, and deem the season your own.
Shoulder Season Resources
Want more? Check out our blog articles on tactics to implement in your marketing plan to make the most of shoulder season.